Social Media Best Practices for Developing Your Brand Image

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Anyone who is developing a brand should ask themselves: What are social media best practices that focus on developing the brand image? Brand image is huge! It’s the impression of your product held by real and potential customers.  Brand image doesn’t just happen over night, it is developed over time.  Since starting the above all, try something brand just 3 short months ago, and with the help of my Harvard Extension School course, Social Media and Branding, I have developed a list of some of the most elite social media best practices that I have found to be true throughout my journey.

Social Media Best Practices

  • (1) Keep a consistent image and message across all social media platforms.  This does not mean that you post the same content across all channels, in fact you do the opposite.  You cater your posts to your audience on each platform.  But you do want to keep your brand image and message consistent so your audience does not get confused.  Take LinkedIn for example. LinkedIn’s image is consistent across all channels: Twitter, Facebook, Google+, etc.  It is a picture with an astronaut and the saying, “you’re closer than you think.”  The whole idea behind LinkedIn is that it will help you get where you want to go in life and this is easily recognized on each platform.

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The Future of Marketing

My prediction: Video will be the future of marketing. In fact, video is on its way there already and others are noticing this trend.

Why? It’s easy, technology. Innovations in technology have made it increasingly easy to film and share videos.  Who do we have to thank? Apple, GoPro, YouTube and FaceBook, just to name a few.

What this means for brands? Video content allows brands to better connect and engage with their customers. Diode Digital has found some incredible video facts. They found that video promotion is 600% more effective than print and direct mail combined and before reading any text, 60% of site visitors will watch a video if one is available. According to Huffington Post, in 2017, 74% of all Internet traffic will be video!

If you or anyone you know has any inspirational, creative or fun videos please send them to us at   We want to post success stories of our viewers to inspire others and you may just be one of them! -JC

A Man With a Motive



Pave your own trail by taking the road less traveled by…

-Utility Associate: “You have two options sir, pay your bill or don’t pay it”

-Steve Erby: “If I don’t pay, you’ll turn my power off”

-Utility Associate: “Exactly”

After one man noticed that his utility bill had been continuously increasing each month with no obvious explanation, he called his utility company to get some clarification. Except he didn’t get clarification, he got something better. He got a motive to find an alternative source of energy for him and his family so they didn’t have to continue to pay into this monopoly. He turned his blazing obsession to outsmart the utilities into an astonishing passion to share with the world, which ultimately became an extraordinary example of success.

In 2009, Monolith Solar Associates, LLC was born.  The two founders, Mark Fobare and Steve Erby– one a Niskayuna-native, the other a US Army veteran– started the company out of a garage operation in East Greenbush, NY. Since then Monolith Solar has grown to be one of the most successful solar firms in New York State. Both Mark and Steve met through Hudson Valley Community College’s solar program. Mark has a background in engineering, while Steve’s background is in sales. Together they formed an unstoppable team.


From left to right: Steve and Mark. Photo credit: Donna-Abbott-Vlahos.
A photo of Steves house. This is the first solar system they ever installed and this is where the company started.
A photo of Steves house. This is the first solar system they ever installed and this is where they started the company out of.

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